TL;DR: Screen replaced by Apple Store, waived the incident fee.
A little over a month after my support call (3 days after buying the phone, 1 day after scratch appears.), I finally got the chance to bring in the phone to the Genius Bar.
It took them a few pairs of eyes and trips to the back office to confirm that it is a display scratch. At first they suggested that it’s cosmetic wear and tear that falls under normal usage, and after more than a month, he/she kinda implying that I have to bear the responsibility.
That’s when I pointed out the 1) date of report (chat transcript), and 2) the photo documenting the incident. The manager in charge eventually showed up and suggested some solution. Because my phone was purchased abroad, they don’t have a replacement model in stock, and due to some regulation they could not issue immediate replacement for my country model. A was to wait 5-7 days for replacement unit, and B, in-store display replacement. I went for B.
Hope you guys who have the same issue can get it sorted. If you have the same problem, take a photo and immediately report the case. If I wasn’t so swift, I would be paying for an incident repair. Otherwise, get AppleCare+ If you want to use the phone without a screen protector.
The iPhone 11 Pro, is my favorite iPhone to date. Killer battery life, awesome camera quality.