Hi Flyaviato,
Thanks for coming to Apple Support Communities for help today with the ads you see inside of the Apple News app. It sounds like you don't feel the ads you see are relevant to your interests.
Have a look at this article: Opt out of interest-based ads in the App Store and Apple News. You may have opted out of interest based ads at one time. You can check inside Settings > Privacy > Advertising and see if Limit Ad Tracking is switched on. If it is, switch it off to see ads that may be more to your liking. Removing ads entirely from the News app is not an option.
Have a fantastic day!