Gift cards for Apple store
When I put my gift card in it says to contact an Apple iTunes support.
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If you haven't already do so contact iTunes Support (these are user forums, not iTunes Support) : http://www.apple.com/support/itunes/ww (click on your country's flag, the country where you live, and which is therefore the country on the account ; click on Get Support’) or https://www.apple.com/emea/support/itunes/contact.html