Auto dimming feature in iwatch software

How do I turn off the auto dimming power-saving feature in Iwatch gen4? My gen4 is updated to the most current software version as of today’s date (June 6, 2020).

The problem is often times when I raise it to read it is so dim I can’t read it. So I go Into the Settings mode and check to see if it’s on the brightest setting and sure enough it’s set to the brightest settings but it is still unreasonably dim.

A few minutes later I may touch the crown of my watch to turn the screen back on and it is in normal bright mode.