How to control the previews on the Apple TV app screen?
How do you control the previews for new shows that appear when you swipe over to the Apple TV app icon? I would like the ability to say "never show me this again".
Apple TV HD, tvOS 13
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Users can turn off Auto-Play in: Settings﹥General﹥Accessibility﹥Motion﹥Auto-Play Video Previews﹥On|Off.
Reduce screen motion on Apple TV - Apple Support
You can avoid getting the related content in the banner space (or whole background), by moving the icon from the top shelf to a lower row on the Home Screen.