This is ENTIRELY unacceptable, and disturbing that it's becoming so commonplace on streaming services. I just started using Apple TV on Roku and have not seen it do this on purchased or rented movies, but I will ask for a refund if I ever see that and then delete the Apple TV app. I did see it once during a free Apple TV Plus show, but going into the user settings and turning off all tracking options and such seems to have made it stop. I will certainly not subscribe to Apple TV Plus if it is forcing that, I do not subscribe to any service that does this. As a serious viewer, it is not only insulting to suggest that I want to stop watching at that point, but I have seen some endings literally ruined by having a display of unrelated material appear onscreen. Save all of that for when the movie is COMPLETELY over.