ITV Hub not accessible on iPad
Why do I get this message In the App Store?: Unable to purchase. ITV Hub is not compatible with this iPad.
iPad
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The ITV Hub App requires iOS9 or later. If you iPad cannot be updated to iOS9.x or later, then you must have a very old first generation iPad.
The final IOS release for iPad1 was iOS 5.1.1. It cannot be updated to any later major version of iOS as it lacks the minimum hardware requirements needed to run more recent versions. Your iPad is obsolete - and cannot run the ITV Hub App.
Many App Developers have also dropped support for older devices and iOS versions preceding iOS11/12/13 - and have withdrawn older versions of their Apps from the Apple App Store.
If Apps that you need to use now have higher minimum iOS-version requirements, your only option is to replace your iPad with newer model. Even the basic current iPad model supports current iPadOS 13.x - and has hardware specifications that will vastly outperform your original iPad. As such, usefulness and utility of older models are becoming increasingly limited - and in some cases, of little use at all.
Sorry, this is clearly not the news that you were hoping to hear.
I hope this information is helpful - if only in clearly stating your current options and potential ways forward.