4K iTunes movies only play in HD but Apple shows play in 4k as expected
For several weeks I haven't been able to play any movies purchased as 4k in iTunes in 4K. They only play back in HD on my Apple TV 4K. They show in the menu as 4k but after hitting play they are in HD. It happens with Dolby Vision and HDR.
HOWEVER... Apple TV4K movies and TV shows play back in 4k, as do Disney and Netflix 4k. The problem is only with iTunes movies.
I've tried tons of settings, changing cables, calling Apple, all with no success.
I'm guessing a lot of people also have this issue but they don't realize/notice it...