So you are trying to use the Recovery Servers that should be the last resort.
Why are you trying to reinstall macOS Sierra?
Does your mac have a working operating system?
If you do have an operating system on your mac and it is functioning then you can download
Sierra using this method.
How to upgrade to macOS Sierra - Apple Support
Go to Section 4 and click on Download macOS Sierra.
This downloads InstallOS.dmg to your Downloads folder.
The next section can only be done on a mac that is capable of running Sierra,
a mac that came preinstalled with an OS later than Sierra will refuse to do the next bit.
When downloaded open to get InstallOS.pkg, double-click on
that and an installation window will open, read and follow the prompts,
this does not install Sierra but uses the InstallOS.pkg to create the
Install macOS Sierra.app which you will find in your Applications folder.
(If the installation window asks which disk you want to install to, you must pick
the disk that you are booted to at the time. Not any internal or external disk that
you want to eventually install Sierra on, that is for later.)
To start the installation of Sierra double click on the Install macOS Sierra.app.
The copy of the install app self deletes after installing Sierra, so make sure you keep a copy of the InstallOS.dmg
if you need it in future, or you could just make a copy of the Install OS X Sierra.app prior to installing and moving
it to an external drive for safe keeping. It is also possible to create a bootable USB stick installer, which once created
you can boot to and perform the same tasks as you can from Apples Recovery Servers without the hassle.
There is a problem with making a bootable USB installer with the Install macOS Sierra.app
where it returns an error Volumes/<USBname> is not a valid mount point. There is a workaround.
With Install macOS Sierra.app in your Applications folder open Terminal.
Paste in this command
sudo plutil -replace CFBundleShortVersionString -string "12.6.03" /Applications/Install\ macOS\ Sierra.app/Contents/Info.plist
press return
enter your password
press return
now paste in the createinstallmedia command for Sierra where MyVolume can be replaced with the name of your USB stick
If your USB name has more than one word separated by spaces you would need to type it in as
/The\ USB\ Name
sudo /Applications/Install\ macOS\ Sierra.app/Contents/Resources/createinstallmedia --volume /Volumes/MyVolume --applicationpath /Applications/Install\ macOS\ Sierra.app
press return
follow the prompts