It was quite astonishing to see that a 5 minute surfing on a social media, or watching a 5 minute video in YouTube, Kaspersky was blocking up to tens or even 100 trackers and ads.
Well, it is well known that social media sites exist to sell your information; since most are free, they need to make money some other way. So, they will sell whatever info you innocently share or publish. And advertisers are more than eager to buy. Don't forget Facebook in that list (and Google).
I do not ever use social media sites, do not have a Google account or Youtube or Facebook, Twitter, etc. And, I do not get popups or malware or adware (I think my last one was 3 years ago).
So, for me, any app/software that will run continuously, send info "home" (share my info), or otherwise slow down my Macs, is considered completely irrelevant and not wanted.