Apple TV
I’ve got myself a iPhone 12 pro max and can’t seem to subscribe to apple+ free for a year
iPhone 12 Pro Max, iOS 14
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You should redeem this offer on your new Apple device in the TV app (not on a different device).
The offer may not appear if you are a current or previous subscriber.
The offer must be claimed in the Apple TV app within 3 months after first setting up your new device.
Apple TV+ - One Year Offer - Apple
If you qualify, and if you did as described in the guide, and you still do not get to see the year offer, then contact Apple Support. They can assist in getting you the service, if needed using activation codes.