Apple logo flash at startup

I had the same exact issue and replaced my first phone with another new iPhone 12 Pro. Hoping this can be corrected with a firmware/software update. Not very happy with Apple right now. All their proprietary nonsense and now this.

Same issue! I bought my phone January 31 here at Singapore and after setting it up the following day I restarted my phone since Lazada app is not working then I noticed this flashing logo glitch. So I went down to Apple immediately and have the phone replaced. Then on that same day after setting up the replacement phone and when I tried to restart it the same issue happened. Not sure if I want to give it a try for a 3rd time now

Three phones in bought in January. Thought it was me. Apple on phone said twas fine LOL. 14.4 didn’t fix this. I guess we’ll have to wait or just not turn phone off or have it plugged in. Very odd because my friends who have the 12 pro max and bought before January don’t have this issue.

Im having the same exact issue with my iphone 12 pro max which i only got last month its happened ever since i upgraded to ios 14.4 so it could well just be a bug in the new software and it sorts it self out when a new update comes.

I have an iPhone 12 Pro Max, which has had this issue since purchase two weeks ago. After the flash there is a delay for a few seconds and then the phone boots normally. I can live with this, and apparently from what I have been reading there is a fix coming in the next update. I am convinced this is a software issue and I will not be exchanging my phone. Aside from this minor issue, it is an excellent phone.

Mine initially started with my phone freezing up while playing a movie. When I rebooted the phone is when I noticed the flashing logo. And, although I may have bad aim when I try to hit buttons, some seem to be harder to select than others.

I did talk to a tech rep on the phone. He checked the hardware remotely and said it was ok. We made me an appointment at the Apple Store where they checked the hardware again and said it checked out fine.

The first tech rep suggested it was a software problem. The in store tech didn’t mention software.

Some people have indicated the next update will fix the problem. So I’m waiting for the next update.

Hello,

I received my new iPhone 12 Pro in late January and noticed the logo issue on boot up immediately. And it’s consistent.

I was hoping that updating the OS with the latest version in early February would resolve it. Unfortunately it’s still an issue. I’m not aware of any other issues.

Thanks for reporting this.

Got the exact same problem with my iPhone 12 Pro Max (iOS 14.4). Thought things getting better after my iPhone XR had a lot of display problems, which I only bought because my iPhone 8 Plus died while charging after 1 year.....

Update Feb 5: So I talked to an Apple Senior Advisor last night and told me to try restore factory setting my iPhone 12 Pro via itunes to download the new OS and see if the problem can get fixed. Result was, it did not fixed the issue. But notable experience was: BEFORE I need to press power button once and get the flashing apple logo then press the power button again and a steady apple logo appears and starts up the phone. NOW I only have to press power button once, flashing apple logo appears then after 5 to 10 seconds the steady apple logo comes out. I don't have to press power button twice. Apple called me back and said that their developers are well aware of the issue and hopefully the fix will be in the next update. So it is confirmed that this is a software issue and not a hardware issue. To anyone new to the thread, I got my iPhone 12 Pro 1/31 with 14.3 pre-installed, after setting up I got the flashing apple logo so I did an exchanged the following day. The new replacement after setting up had the same issue. I don't want to exchange for the 3rd time this time so I'm gonna stick to this one until hopefully they release a software update to fix the issue. All the best!

CarLey09, my experience is the same except I never had to press the power button twice. I bought my iPhone on 2/3. After setup, I ran the update to 14.4 (came with 14.3). After that, I just pushed the power on button once. I’d get the logo flash and about 5 seconds later, the normal logo displayed until the Lock Screen appeared. As I side note, I went to the Verizon store yesterday and requested a new phone. Request was denied, they said it was a software issue.

I have same issue with my 12 pro came with preinstalled 14.3 , I called Apple support they performed a diagnostic and said there is no issue with my phone and they said they didn’t get such a issue from anyone except me , it better to mass report to Apple so they will resolve the issue soon

I experience the same flash issue after I restart my iphone12 pro Max after I realised my 256GB is full , with other system data occupied 75% of my storage space! Do anyone facing the issue also has mysterious other system data overload?

I’m on the phone with Apple now...

I have 2 issues... one is the start up flash and the more serious one is the phone storage under other eat up all my storage space leaving me only less than 1gb to operate.

very annoying with the constant uninstall of apps to free up space. Soon I may not even able to use the phone.

Apple disconnect the line. Hope they can call back soon 😱😭

I’m having the same issue. I’ve only had my blue 12 pro max for 3 weeks. I’ve done the latest update and the flashing logo is still a problem. So far no other problems after start up. I haven’t reported this to apple support yet. Do I need to? Or just wait for the fix?

Spoke to an Apple support person yesterday, courtesy of their executive escalation dept. Basically, if you turn on the phone, as soon as you see the Apple Logo flash, release the power button. In about 5-8 secs the regular apple logo will appear and the phone will boot normally.

This splash screen issue is something Apple is aware of and they indicated there is NO resolution for it at the moment.

I asked about 14.5, and Apple did not know if that would fix it. Like I stated earlier, it was said that 14.4 would fix this issue, but it did not. Hopefully, Apple will correct it in an update.