Apple logo flash at startup

There’s a Proof of The So called revolutionary customer service have gone down the toilets when Supervisory level authority offered me “Like New IPhone 12 Pro Max” in exchange of my brand new 3 day old device. Shame on you Gentlemen.

After spending $55 at AT&T on Restocking fees before 14days return & got Brand New IPhone 12pro max. Guess what??? Come across the same problem. Bright Apple logo on startup.

Quick google search ultimately brought to this discussion page where I followed advice of semiskilled so called expert to restore my IPhone 12 Pro Max to factory settings. After spending over 6hours on MacBook Pro for Brand New Copy of iOS 14.4....Guess What? Same Bright Flashing Apple logo at Start up.

Apple has not figured out what is it causing that problem yet. I do believe it’s not software issue anymore. This is a hardware issue in one of the component. I have Silver color & I replaced it with silver one. Have bought 4 of them and only one of it have problems.

Apple do not waste Thousands of Genius Bar engineers’ talent and should immediately Put them to the task. Find out what’s wrong. I would give my device as Guinea Pig for your technical troubleshooting. Apple must Take responsibility and offer Free Replacement as it clearly indicates the manufacturing defects. Also should return Restocking fees whoever have paid it.

We just purchase two iphone 12 pro max and one phone works and the second will not download the apps. We have spoke to the service provider with no luck. We have performed all the above mentioned trouble shooting techniques and still no luck. The other funny symptom is while we are siting in the same area one phone has 4 bars LTE

and the issue phone has 3 bars 4g. Go figure. Anything you know to check please advise. Still nothing back from apple

First and foremost, update to the latest. That will be the first step any tech would tell you. So you might as well go ahead and make sure the phones are updated. The phone with operating system problems, take it to an apple store or call Apples tech support so they can test it, and possibly replace it if necessary. With new phones, they are still under warranty so there is not a charge.

A lot of what determines what level of bars you get will depend on the towers your provider uses and what level the towers around you are capable of. It won’t matter if you have a 5g phone if the towers around you have a maximum 3 or 4 g capability.

I spoke with Apple today and they said it was a software issue, told me to restore from my PC, update to the newest IOS and go from there. I also made an appointment with the authorized repair center near to have them take a look since the phone is only 24 hours old.

Yeah same exact problem here. Straight out of the box after I set it up as brand new. I’ve had the flashing logo too, then you have to press the home button a second time to successfully boot. Its not the usual loop, its what is described here in this forum. Additionally, very rarely I see a small white pixel next to the apple logo that shouldn’t be lit up. Also, I’ve had my screen change colors on its own and it looks very strange. It’s very rare, but has happened twice after only 3 weeks of having the phone. Not to mention the yellow tint screen, and I had

to fix using color filters. My iPhone 11 has a better color display calibration. After asking around, I am not the only one having these issues. Many iPhone 12 Pros have these issues and its very frustrating. I didn’t pay $1,200 for this. Shame. Hopefully the 13 series lineup will fix. We should be able to turn in our 12 pros with these issues and get an extra discount

on the 13 Pro series.

I am a user from Germany who is also affected by the problem. This is the second time my device has been sent to a repair center with a repair order. I do not understand how it is possible that an unrepaired device can be returned with a clear error picture. The case is also being followed in a German-language Apple forum.

[Personal Information Edited by Moderator]

From a different continent, konnichiwa from Japan! Same problem here with my newly purchased iPhone 12 Pro 256GB (Blue), initial iOS when unit was purchased was 14.3, immediately updated to 14.4 and then noticed the problem, so not sure whether the issue was already present for 14.3.

I need to press the Sleep button for about 8 seconds, then the Apple logo flashes super bright for a fraction of a second, then the screen goes black, and if I immediately press the Sleep button again, the regular Apple logo appears after about 10 seconds and the phone then boots normally. All in all, it takes about 20 seconds for the phone to become usable.

Even more worrying, often the initial long press of the Sleep button does not have any effect and I have to go at it again.

About three weeks ago, I received my 256GB iPhone 12 Pro. Unfortunately, I have the same problem, and because of the Corona pandemic, I can't go to an Apple dealer to investigate. After researching, I found that many users in Germany have the same problem and because of their trust in Apple, they are eagerly waiting for Apple to fix the problem and respond.

In my case, the problem was solved through Customer Care Service. This has arranged for a pickup on site. Today I received the device back. The Apple logo still flashes when it starts, but the device then boots normally through.

Apart from the flash, do your iphone storage under Other exceed 10gB? In my case it’s at unusual 70gB . Not sure if it’s interconnected. It’s disappointing having 2 issues at one time.

I reset the phone to factory mode and it was ok for a few days but now it’s back.

Yes, the device is now working normally after turning on. But this does not solve the problem, because blinking the logo during a reboot may be a sign of a hardware problem and may cause more problems or disable the device in the future, at this time it may be If the device warranty has expired. And we are the customers who bear the whole loss. This is a concern for all iPhone users, and Apple must respect the trust of its customers.

I received my new iphone 12 pro max on 02/06/2021 with ios 14.3 installed, and have the same issue described by others. When i turn off the iphone and then turn it back on, the apple logo flashes brightly for a half second, but the phone doesn't appear to turn on...then does after some seconds. i didn't even realize that if i kept waiting it would ultimately turn on until i read palm0x's detailed post...i just kept trying to turn it on over and over again and just kept getting the logo flash, until ultimately, the phone would turn on.

it is a bit disconcerting since i haven't experienced this before with previous iphones...and since this phone is by no means cheap... it would be great if Apple would address this...it appears to be a common issue...i would like to know that this thing isn't going to die on my in a few months...

Yes, you are correct. No second press after the logo flash required. Just be patient, it does take approx. 10 seconds of staring at a black screen if you're the anxious type that stares at the iPhone during bootup to make sure it indeed starts up. I'll try to wean myself off this habit.

Hi!

Have you check your iPhone storage under Other category? Does it increase in size beyond 10gB and more cos I notice mine has gradually ballooned to 100gB ? Just curious about whether this 2 problems that I faced is connected or it’s just mine facing this 2 issues with the new IPhone 12 Pro Max .

thanks

I've seen this fluctuate on phones before, usually right after setting them up, as there's a lot of indexing that takes place in the background (e.g. photos and music).

Perhaps take a look at the Photos app, see if it's completed syncing with iCloud? Otherwise, you may need to contact Apple Support directly, and have them take a look at the analytics to see where the issue is.