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iPhone 12 Pro / Apple logo "flashes" at start-up....is this normal?

Whenever I re-start my iPhone 12 Pro, the white Apple logo will appear VERY briefly (less than a second) then the screen goes completely dark for 3-4 seconds. Then the Apple logo reappears and the phone re-starts normally. Is this a new normal process, or is there possibly a hardware or software problem with my phone? I've never experienced this before having been an iPhone owner for 10+ years.


I am following the instructions from the Apple Support website: “To turn your device back on, press and hold the side button (on the right side of your iPhone) until you see the Apple logo.”



Posted on Jan 21, 2021 8:19 AM

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Posted on Feb 23, 2021 10:58 AM

Just got off the phone with Apple and the case and diagnostic logs have been received by the senior engineers. I made them aware that this is a worldwide issue and have given them the links to the assorted threads regarding this issue here on Apple communities as well as on Mac Rumors. I have a callback from them scheduled for Friday. They need a few days to research the issues myself and others have noted here. I will report back with an update once I speak to them on Friday and see what they have come up with to that point. Once an issue goes from senior support up to the senior engineers it can take awhile as they do dig deeply, often requiring different logs than what were initially sent so now it’s just a wait and see situation. Have a great day y’all!

106 replies

iPhone 12 Pro / Apple logo "flashes" at start-up....is this normal?

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