iPhone 12 Pro / Apple logo "flashes" at start-up....is this normal?

Whenever I re-start my iPhone 12 Pro, the white Apple logo will appear VERY briefly (less than a second) then the screen goes completely dark for 3-4 seconds. Then the Apple logo reappears and the phone re-starts normally. Is this a new normal process, or is there possibly a hardware or software problem with my phone? I've never experienced this before having been an iPhone owner for 10+ years.

I am following the instructions from the Apple Support website: “To turn your device back on, press and hold the side button (on the right side of your iPhone) until you see the Apple logo.”

Posted on Jan 21, 2021 8:19 AM

Top-ranking reply

Husi1988

Level 1

4 points

Posted on Apr 20, 2021 4:25 AM

Hello Everyone. I also had this flashing apple logo at startup issue on my brand new iphone 12 pro max. I was very concerned and i read on internet that this issue will be addressed in upcoming ios 14.5 update. I was very much concerned so i wanted to check it out myself. So, today i updated my iphone to ios 14.5 beta 8.

As soon as the phone got updated to beta version, BOOM.. that flashing logo issue gone! the phone start up went back to normal.

The bottom line is that now it is confirmed that flashing logo was a software related issue that has been addessed by apple in upcoming ios 14.5 that would be out in i guess a couple of days now.

So, do not worry everyone. This software bug will be fixed as soon as you upgrade to ios 14.5.

Cheers :)

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iPhone 12 Pro / Apple logo "flashes" at start-up....is this normal?

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