Hello,
Make sure it is set to the correct country for where you live:
Click on the link and read how to "Change your Apple ID country or region" - https://support.apple.com/HT201389
Also make sure you live in a country where there is an iTunes Store:
Availability of Apple Media Services - https://support.apple.com/HT204411 - Learn if you can buy apps, movies, music, books, and more, or use Apple Podcasts or Apple News, in your country or region.