Apple does not have much on its criteria for refusing refunds. Here are two sections from September, 2020 Apple Media Services Terms and Conditions - https://www.apple.com/legal/internet-services/itunes/us/terms.html
- "All Transactions are final."
This means that Apple is starting from a point where any refund is considered an exception, They can simply say no without having to provide a reason. I understand this can be frustrating but they set the terms and you agree to them when using the service.
- "From time to time, Apple may refuse a refund request if we find evidence of fraud, refund abuse, or other manipulative behavior that entitles Apple to a corresponding counterclaim."
If you feel you want to discuss a refund request, try to contact a live person using a telephone or chat request.
Click here --> https://support.apple.com/choose-country-region/media-services Select your country, then a product. If you don't see one that handles your issue then keep experimenting with selections until you reach one that gets you a chat session or a telephone call and get the representative to redirect you.
or:
Contact Apple for support and service --> "See a list of Apple phone numbers around the world." Click here --> https://support.apple.com/HT201232