When booting to the macOS Lion installer do you see the physical drive listed on the left pane of Disk Utility? It should be the top most item which is usually named for the make & model of the internal drive. If you are trying to install macOS 10.6 to 10.10, then you need to partition and format the physical drive using the instructions in this article:
https://www.owcdigital.com/assets/support/support-formatting-and-migration/Mac_Formatting_6-10.pdf
In theory you should be able to boot into Internet Recovery Mode using Command + Option + R. Unfortunately Apple neglects to provide details on whether this works for any Mac or any OS although I thought I saw an Apple article at one time which mentioned this was the proper way to reinstall macOS Lion when selling the Mac so that macOS was not tied to your AppleID for the new owner.
If you have access to another Mac which is able to run macOS 10.11 or 10.13, then you can create a bootable macOS USB drive for the respective OS using the instructions in this Apple article:
How to create a bootable installer for macOS - Apple Support
To see which computers and versions of macOS are compatible you can check out this article:
https://eshop.macsales.com/guides/Mac_OS_X_Compatibility
FYI, if you end up installing macOS 10.12+, then the instructions to prepare the physical drive are different. You would need to select the physical drive and the "Erase" tab in Disk Utility. The physical drive is hidden by default in Disk Utility beginning with macOS 10.13 so it may require clicking "View" within Disk Utility and selecting "Show All Devices" so that the physical drive appears on the left pane of Disk Utility.