my apple watch cant erase all contents & data

Here are two ways to unpair your watch if you no longer have the paired iPhone:

• See the 'How to erase your Apple Watch if you don't have your iPhone' section of:

Unpair and erase your Apple Watch - Apple Support

• With a web browser, go to: https://www.iCloud.com and sign in with your Apple ID. Open Find My iPhone and select All Devices (at the top). Then click your Apple Watch, select 'Erase Apple Watch', and select Next until the device is erased. Finally click "X" next to remove your Apple Watch.

If neither of those work and If you are the ORIGINAL owner, then see the 'Start a support request' section in:

How to remove Activation Lock - Apple Support