Constant sexual ads for childrens apps?

My 7 year old enjoys downloading so many games on the iPad. None of his gaming interests are sexually charged, or place females in that view at all. He’s into racing, fighting, science games, word games, and uses the Apple Arcade feature as well.

many of the games he plays expose him to sexually explicit ads. It’s always a half naked woman, and the ad walks him through whether he wants to get the woman in the bath tub, or help her find her clothes? Or there’s a magnifying glass and he can explore the woman’s body, or he can tap the undergarments to attempt to remove the clothes..

the ads always play female moaning sounds, female giggling sounds.

he knows from my reaction that it’s bad, and he just waits for it to pass. We usually sit there and wait 30 seconds for the sexual ad to pass.

why on earth is this allowed?! It is constant.