Hi,
Iwtv. Downloaded new app says purchased but didnt show up on ipad or phone. All are updated. Contacted Iwtv and they say subscription is cool on their end.
iPhone 11 Pro
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They have an iPhone app, but I don’t think they have a version for iPad (not listed as such, anyway).
IWTV.live app - App Store preview - Apple (US)
It is unrelated to the Apple TV app, though.
Apps downloaded from the App Store should appear on the home screen. It may appear on later pages than the first page, if you have a lot of apps. Organize the Home Screen and App Library on your iPhone - Apple Support