apple store login
our apple tv wants a apple store account to install apps
is the same as our apple usr and pswrd
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What is your model Apple TV? Identify your Apple TV model - Apple Support
Yes, the Apple ID account will give you access to the iTunes Store and App Store.
This would normally have been entered during setup. If you are using a device that was used with a different account before, then it is recommended to reset the device to factory settings and set it up “as new”.
Reset or restore your Apple TV to its factory settings - Apple Support