tvOS 16.2 ruins the whole reason I got an Apple TV device. The shows I choose to watch or applications as the main menu items on "Watch Now", "Up Next". Now I have to put up with my main view being a huge advertisement of Apple TV shows I don't even like, in fact, for the most part I cringe at. This is such an enforced reality, if the content was good, it would sell itself and I would have chosen it for "Up Next". This coming after Apple already stole the first 8 lines of choices for Apple TV+. I would have made TV+ my starting screen if I had liked the content. Apple used to be about providing a wide range of content purchased, rented or apps, now it's TV+ in your face until you get rid of the Apple TV device.