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Safari Suggestions Suggests an Incorrect URL

I work with SEO for a large hotel chain. Several months ago we changed our brand name and our domain. Google, Bing and other search engines are all updated and we have no issues with any browser or search engine, except Safari. Safari's 'Safari Suggestions' continues to suggest the old URL for hotels within the portfolio. Is there a way to notify Safari of the issue?


Thanks for any and all help!

Posted on Dec 19, 2022 3:39 AM

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Question marked as Top-ranking reply

Posted on Dec 19, 2022 8:43 AM

Safari is just an app, so there is nothing about it that can be contacted. Correcting anything correlated specifically to Safari can be accomplished by clearing its history and website data (including cookies):


Manage cookies and website data in Safari on Mac - Apple Support

Clear your browsing history in Safari on Mac - Apple Support


If you're wondering, none of that information is managed or otherwise retained by Apple.


At the risk of asking you to divulge what may be proprietary information, would the large hotel chain or property management company be one that's commonly known? Accor (for example)? Since I do not use search engines that retain my browsing history I could conceivably be a test case.

6 replies
Question marked as Top-ranking reply

Dec 19, 2022 8:43 AM in response to TomLeVine

Safari is just an app, so there is nothing about it that can be contacted. Correcting anything correlated specifically to Safari can be accomplished by clearing its history and website data (including cookies):


Manage cookies and website data in Safari on Mac - Apple Support

Clear your browsing history in Safari on Mac - Apple Support


If you're wondering, none of that information is managed or otherwise retained by Apple.


At the risk of asking you to divulge what may be proprietary information, would the large hotel chain or property management company be one that's commonly known? Accor (for example)? Since I do not use search engines that retain my browsing history I could conceivably be a test case.

Dec 19, 2022 8:15 AM in response to TomLeVine

Safari Autofill uses information from a number of sources. Read Change AutoFill preferences in Safari on Mac - Apple Support to determine how to delete unwanted entries.


The following Discussion is also likely to be applicable: Safari auto-fill - how to clear - Apple Community. The salient point is what you are experiencing may also be a function of the particular Search Engine you are using on that particular Mac.

Dec 19, 2022 8:25 AM in response to John Galt

Thanks John

Have tested on multiple devices with the same results.

The issue is not because I am seeing (we tested multiple users also) the result, so deleting or editing preferences won't solve it. The issue is that Safari is showing incorrect information in the 'Safari Suggests' field.

This has meant a disproportionate number of visits going to the wrong domain from Safari (we checked in Analytics). Very soon we will lose control of that historic domain entirely, and those users will end up on a competing brand's site. This unfortunately isn't a search engine issue (Bing and Google (not to mention Yahoo, DuckDuckGo and others)) are all showing the correct results...it's only 'Safari Suggests' results that are wrong. I just want to be able to contact them to see what can be done...



Dec 19, 2022 11:58 PM in response to John Galt

Thanks John. Your help and offer is very much appreciated.

Conceivably, based on your answer the issue is that users who see that specific 'Safari Suggests' result were likely previous visitors to the old domain, and Safari has recorded that data...and so Safari thinks that the old URL is still the 'best' result.

I'll have to make peace with that.


Thanks again.

Dec 20, 2022 7:45 AM in response to TomLeVine

You're almost right. DNS entries maintained by ISPs are "crowdsourced" so to speak. Safari's "Smart Search" field becomes populated through many sources that lie beyond your ability to control. Not surprisingly Google is the worst offender, because its suggestions are predicated on your own personal activity that it retains forever — which Google "customizes" to drive traffic to you for whatever purposes Google wants — and it's always 💰.


If you erase Safari's website data, history, cookies etc then your Mac is not populating its "Smart Search" field from that data. It's gone. But if you should actually load a page from the old and unwanted domain it returns, even if the resulting page is not the new one you want.

Safari Suggestions Suggests an Incorrect URL

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