says phone exceed the apple id log in so it cannot sign in

A message saying, "The maximum number of free accounts have been activated on this iPhone" or, "This iPhone has been used to create/setup too many new Apple IDs" is discussed in the support document: If you see a Could Not Create Apple ID or Could Not Set Up iCloud message - Apple Support :

- A "Could Not Create an Apple ID" message means that you have exceeded the number of new Apple IDs you can set up with iCloud on a single device in one year.

- A "Could Not Set Up iCloud message" means you have created Apple Accounts on certain platforms that need to be set up in iCloud too, but you have reached an annual per-device limit for doing this.

See the recommendations in the link on alternative methods for setting up iCloud accounts, e.g., on a computer, or contact Apple Support if requested:

Click here --> Choose your country or region - Official Apple Support Select your country, then a product. If you don't see one that handles your issue then keep experimenting with selections until you reach one that gets you a chat session or a telephone call and get the representative to redirect you.

or:

Contact Apple for support and service --> "See a list of Apple phone numbers around the world."

Click here --> Contact Apple for support and service - Apple Support