How do I get Apple TV to acknowledge I am a subscriber and allow me to watch shows? When I try to watch a show by clicking "Watch Now", it tells me how I can pay to watch and then gives me an "ok" to click on. Apple TV is listed as one of my apps.

Hey there and welcome to Apple Support Communities s_m52,

We can certainly understand your concern and see you came to us from the article Reset or restore your Apple TV to its factory settings.

We recommend checking out these steps for more information on how to sign in your Apple TV in order to watch your shows.

" Sign in to the Apple TV app

1. Open the Apple TV app  on your smart TV or streaming device.
2. Navigate to Settings.
3. Select Accounts, then select Sign In.
4. Follow the onscreen instructions to do either of the following: 

• Sign in using an iPhone, iPad, or iPod touch (iOS 11 or later), or an Android device that supports QR scanning: Use your camera to scan the QR code that appears onscreen, then follow the instructions on your device to sign in.
• Sign in manually: Select “Sign in manually,” then follow the onscreen instructions to enter your Apple ID. "

For additional information, check out this link: Get started - Apple Support

Kindest regards!