Just do not send the URL to people who like to gossip or cannot keep a secret, and never share any photo digitally that is very personal. And do not share photos of other people with any third person without their permission. That is independent of the method of sharing.
To share confidential photos selectively, you could mail them. But even then you need to be able to trust the recipients, that they will not distribute the photos further without your permission. You may want to tag your important photos with a copyright notice, for example a watermark.