Hey Mike Adkins,
It looks like you've reviewed: How to reset your AirTag - Apple Support
If you've already tried these specific steps below to reset it and it still won't connect even after a new battery, you'll want to contact Apple Support for assistance.
"Here's how to reset your AirTag:
- Press down on the polished stainless steel battery cover of your AirTag and rotate counterclockwise until the cover stops rotating.
- Remove the cover and the battery.*
- Replace the battery.
- Press down on the battery until you hear a sound. This sound means that the battery is connected.
- When the sound finishes, repeat the process four more times, removing and replacing the battery, then pressing down on the battery until you hear a sound. You should hear a sound each time you press on the battery, for a total of five sounds. The fifth sound is different from the previous four. This indicates that the AirTag is now ready to pair.
- Replace the cover by aligning the three tabs on the cover with the three slots on your AirTag.
- Press down on the cover.
- Rotate the cover clockwise until it stops rotating."
See contact options for Apple Support here:
If you find you're having issues getting connected through the site, you can also call in directly at the number for your country or region:
Cheers!