I did some research on this, and there are loads of posts on this forum and Reddit’s Apple TV+ subreddit from users having the same issues with content from the Apple TV+ app on every device and OS. However, nearly all of the other Apple forum threads are locked b/c this happens very quickly if no one responds for a little while, which prevents you from being able to follow up with help, provide a link to a new thread, or ask users if they have since found a resolution: a completely pointless and counterproductive process that helps no one.
It’s an issue with HDR (and Dolby Vision/Dolby Atmos) contrast, and how it’s being delivered from Apple. It causes the picture to look unbalanced, not just dim. I’m pretty sure that the only viewers who are able to get it to display properly are those with certain models of the Apple TV and some other HDR-compatible TVs. This has been happening since at least 2021. It’s mind-boggling that they have fixed it yet. This is how the issue can be confirmed:
I encourage everyone who’s experiencing this to do these tests and reply back, as I’m trying to open a case w/ a senior advisor at Apple for this issue, and it would be very helpful to have more people on board who can confirm these details:
– Firstly, it’s happening with every Apple TV original that I tried (series as well as movies), and I tested about 10 different ones on my iPhone 11 Pro Max and 2019 MacBook Pro. Downloading the titles makes no difference. Increasing the brightness on device screens doesn’t resolve it b/c it’s a problem with the HDR contrast, and there are no settings for this on laptops, iPads, or iPhones, only dispaly brightness.
– All of the official Apple TV+ trailers in other apps/sites like IMDb and YouTube have normal contrast, which is totally inconsistent with what you see in the same titles within the Apple TV+ app, so it’s definitely not the films. Compare the titles you are watching in Apple TV+ to the official trailers for the same titles on IMDb or Youtube. These Apple originals have first-rate, state-of-the-art cinematography, production, and encoding, and no other streaming service delivers video that shows up incorrectly formatted with unbalanced/dark color contrast (except also Showtime on iOS for the past year, but it’s not nearly as bad as Apple TV+). These films should look perfect on every device, just like any titles you’d stream/download from other apps including YouTube, HBO MAX, Netflix, Paramount+, Tubi, Disney, Hulu, Peacock, etc.
– Even all film scene screenshots in the app itself (such as for all TV episodes) and in all Apple TV emails look normal/balanced. A consistently bright talk show like The Problem with John Stewart looks perfect on YouTube, but has this same contrast problem in the Apple TV app. There’s also no way that every filmmaker would do this intentionally only for Apple TV series titles, and never for other titles which they produce. I’ve also never seen a film where it was intentionally and consistently so dark/unbalanced thru the entire video. Even watching at night w/ lights off and brightness set to max doesn’t make up for the overall gloom and unbalanced, muted colors. Comparatively, even the darkest scenes from dark films like The Batman or Malignant are still clearly visible, and look intentional and color balanced w/ normal, expected contrast like you’d see in the theater or on cable TV.
– The issue wasn’t happening with content I streamed a year ago from Paramount+ and AMC+ within the Apple TV+ app, only w/ Apple originals from what I’ve tested. To clarify, the Paramount/AMC titles were ones that played and downloaded within the Apple TV+ app thru trial subscriptions.