How long does migration assistance take?

When you buy a new Mac the easiest, quickest and most reliable method to migrate from the old Mac to the new Mac is to simply connect the old Mac's Time Machine External Hard Disk to the new Mac using a USB cable before you turn on the new Mac. You will likely need a USB A to USB C adapter, you can find them on Amazon for $10 or less. When you start the new Mac for the first time it will startup Setup Assistant (SA), SA will get to a point where it asks if you are migrating from another computer, select Yes  and follow the on-screen prompts and it's done! It is THAT simple.

If you have already done SA on the new computer then simply connect the Time Machine External Hard Disk using a USB cable and launch Migration Assistant (MA) which is located in Applications - Utilities - MA. Then follow the on-screen prompts. 

The ONLY difference between MA and SA is MA will create a new user account that you need to log into.

Both SA and MA migrate applications (not 32 bit apps), data files & settings. They do not migrate Mac OS itself. Some professional apps such as Adobe and Microsoft apps may require re-installing their apps as they will not allow them to be migrated. As long as you kept the security keys for installing their apps, it is not an issue. 

Finally, never EVER use Wi-Fi when doing Setup Assistant or Migration Assistant. Why, it simply fails in most cases. Please read and follow the directions in Setup Assistant and Migration Assistant. If you do not have a Time Machine backup of the older Mac then create one! If you are not aware of Time Machine, please read Back up your Mac with Time Machine and finally if you need an External Hard Disk to use as a Time Machine External Hard Disk then many experience users on these forums prefer the OWC Mercury Elite Pro due to it's reasonable price, high level of quality and ease of use. 

Depends on the amount of data, but generally for me 20 minutes or so.

You need to halt the process and retry. If you're using Wi-Fi, don't ... make the backup drive available on your LAN via cable or directly connected to the target Mac.

I favor direct connection to the Mac; wired connection to my network has never worked to my satisfaction. I connected to my router via USB and it was visible, just didn't work well at all.

It’s going to vary widely depending on the connection method and how much data there is to be migrated.