DragonH,
Got it. First, let's be sure that your friend has completed the following steps on their device:
"Add or edit your photo and poster
You can set a photo and poster to automatically display when you call or message others. To set or edit your contact photo and poster:
- Open the Contacts app
. - Tap My Card at the top, then tap Contact Photo & Poster.
- (Optionally) Tap Name, then enter your first and last name as you want it to appear to others, then tap Edit to pick a poster or create a new one.
- Scroll to the bottom and turn on Name & Photo Sharing to start sharing your contact photo and poster with others.
- You can choose to share automatically with Contacts Only, or select Always Ask to be prompted before your name, photo, and poster are shared with anyone you’re communicating with."
More info here: Add or edit your contact info and photo on iPhone
If they have everything set up properly and you continue to experience the same behavior, the following steps may be able to help correct this behavior:
1. Restart your iPhone. This may seem like a simple step to take but can often resolve several issues.
2. Be sure you're running the latest version of iOS 17. Completing this step ensures that your device has the latest fixes. (Secure your data with a backup): Update your iPhone or iPad
If you need further assistance, we suggest you reach out to Apple directly. They will be able look further into this issue with you: Get Support
Best wishes.