That's funny. I'm pretty sure everyone gets the 7 day complementary coverage.
Here's the email I receive from apple.
This Proof of Coverage confirms 7 days of complimentary AppleCare+ coverage for your Apple product(s) listed below. You can also verify your coverage online at mysupport.apple.com/products.
Take a moment to review your coverage details. Depending on where you purchased AppleCare+, your Coverage End Date is based on purchase date, shipping time, or activation. If corrections are necessary or if you have questions, please contact Apple support.
ProductIPHONE 16 PROMAX,ROW,1TB,WHT TTNM