How to stop the anoying CIRI "News" updates when i have my Airpods Pro on my ear?

I have noticed it after iOS 18 update. When I leave my AirPods Pro on every few minutes I get a notification "From the News .... " and it follows with a 15-30 second news tidbits and many times it is an advertisement.

EXTREMELY annoying I never started it and don't know how to. stop it. When I say "Stop" it stops it but when I am with others around me they think I told them.

Can you tell me how to stop it, please? Yet WHY has it started to begin with ? I never started (to my knowledge) suck an option.

Please help