How can I change Amazon currency from USD to Euros on Safari?

Hello.

Every time I login into Amazon from Safari on my iPad (both normal and private mode) the site now shows the site prices in USD….the problem is that I’m not located in America, and in fact on any other device and browser including the app the prices remain in Euros — and the same happened on Safari up until literally a couple of days ago, whereas now they switch: if I browse the site as guest prices show up in Euros, but once I login the currency across site switches to USD.

Amazon of course said the fault is with the iPad (which probably is since on every other device prices don’t switch currency), so just to be sure I’ve tried deleting the browser’s cache, cookies and history both from the browser and the iPad settings and to reboot the iPad but the bug is still there.

Both iPadOS and the apps are up to date, so it’s not that.

Can someone help? Thank you in advance.

[Re-Titled by Moderator]

Original Title: Amazon EU prices shown in USD