'Misery, pain, damage... a little dramatic aren't you?'
No, just reflecting what a number of posts have said about people missing pain medication, losing hundreds of dollars rearranging travel plans, getting in trouble at work, letting clients down. Many people didn't get to work on time on 1 and 2 January - the sort of jobs where you have to work on public holidays are ones where people depend on you and suffer if you don't get there. You appear supportive of Apple and you don't appreciate the effect on customers when Apple lets them down- that figures.
Am I to assume that I need a back-up for every function of an iPhone that isn't frivolous, so I should carry an alarm clock, another phone, several city maps, a diary and address book, notepad, netbook and a camera? Then why do I need the iPhone in the first place? The contention that people are at fault for not having a back-up is a great advert for not buying iPhone. Apple has not taken its responsibility for reliability seriously on this occasion and has failed its customers.