I am one of those customers who dropped their iPad, broke the glass and have ended up disappointed in Apple. You can reference my earlier posts in this forum if you like. But I'll sum up:
First, one of my good friends' kids dropped his Asus tablet - they replaced it free of charge. I don't know if this is an official policy or them just being nice similar to how Apple was nice for a while. Just so it's said, there is indeed another company out there that is offering a similar replacement "favor".
Now. I can't be clearer that I NEVER expected to get anything for free from Apple. I can't stand the entitlement mindset that is so rampant these days with consumers. I do not feel entitled to a free fix for my mistake.
HOWEVER, I feel very strongly that Apple has really missed its mark with the iPad when it comes to making a quality product and backing that product as they have been so diligent in doing in the past. Here's why:
First, the iPad is clearly fragile. There is no denying the fact that many consumers have broken their iPads with less-than-expected trauma. I myself dropped mine from two feet off the ground, with the smart cover attached, and it shattered. This is supposed to be a portable device. It's too fragile to be a 'good' portable device in my opinion. This is fine, but if Apple is going to remain at the top of their game, so to speak, they really must support their fragile portable device some way. The fact that they don't, is why I'm so ticked. They should be doing one of three things:
1. Manufacture and sell a functional protective case for the iPad. I know, there are third party companies out there that offer these, but I will not be embroiled in a fight between Apple and a third party company when my device breaks as to who's at fault, the manufacturer or the case. Just make a good case that protects the product. Is this so hard?
2. Sell a protection plan that covers accidental damage. And I do mean SELL. Make money with it. I don't care. Just give me some option to purchase coverage so when your fragile portable device breaks (not if) I can get it repaired or replaced by the manufacturer. This does not seem difficult either.
3. Offer a reasonable repair strategy. Sorry, but your only solution being "pay 50% of the original purchase price for a replacement" is NOT reasonable. Shame on you, Apple. You made a bunch of money on my first purchase. Then you'll make money again with the 50% replacement. Then you'll make more money when you harvest my broken equipment for parts and sell a refurbished item out of them. This is not reasonable.
Any one of the above things is a minimum expection for an industry-leading company to keep its cutting edge position in the market. I can cry and moan about my own problems with my own broken product, but honestly, if something doesn't change with how Apple supports their fragile portable devices, the company is sure to begin a sharp decline in customer loyalty, and thus profit, and thus innovation. For all you Apple fans out there, you ought to be rooting for a change in policy for the sake of the company. Because if they leave no reasonable option for a first-time Apple customer like me, then bottom line will be affected in the long run and the innovation you all enjoy will be short-lived.