Clam Down...Apple says missing features coming soon.

I am sorry that all the "pros" are over reacting to the release of FCPX. Instead of being civil they have been quite rude and dumb. If all you guys clam down a second and read the news you would know that almost every single missing pro feature for FCPX will become availible via update rather soon. Apple and several news outlets have made this very clear. SDI, EDL, XML. All those features are coming very soon. Maybe they should not have released it so soon, for that they might deserve a bit of scorn, but the stuid ranting needs to stop. You people are supposed to be professionals and you are acting like children.


Complain away as much as you want. Demand the features we need. But try doing so in a way that doesn't make you come off looking like and a@@.

Mac Pro 8 Core 2.226ghz 16GB Ram ATI 4870HD, Mac OS X (10.6.1)

Posted on Jun 21, 2011 11:43 AM

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341 replies

Jun 22, 2011 5:14 PM in response to LukeW

Apples problem is this.... Say they come out and say....Ok we screwed up big time... we are going to do it right and add all the features which made it an industry standard. We have ahem reorganized the development team to have a fresh start... however we won't possibly be able to offer it for $299... since we are taking it back to a full suite again.


I think they are having meetings.. they can't just give everyone $100 credit in the App store like they did when they lowered the price of the iPhone 1.


I really want this to work... I really want Apple to build a product I look forward to working with.....

Jun 22, 2011 5:26 PM in response to LukeW

GOD just a bunch of real amateurs on these discussions. Totally unprofessional.


Import from FCP 7 is coming, but no serious editor would dream of changing/updating a mission critical app half way through a project. A professional finishes the project with the best tools available, if you are BTCHn about not being able to use the latest app on your all ready in post production projects then you are putting the app before the project, which is a total amateur move.

Jun 22, 2011 6:25 PM in response to LukeW

I have yet to purchase it. As a freelancer, I consider myself a professional editor and have been in love with FCP since v 1.2. I'm interested primarily in speeding up the process. I learned a long time ago that FCP is a swiss army knife (lot's of features, but really just good for editing). Sure you can do some compositing in FCP, but that's what Motion and AE are for. Sure you can edit your audio clips and record VO in FCP, but that's what ProTools or STP are for. So FCPX is missing certain things that people had grown acustomed to. That's bad.


However, 64 bit is good. Rendering is a killer... and not rendering or needing to render is great. Can't import your 32 bit project (FCP7) into 64 bit FCPX? You can't do that in Premiere either. Your 32 bit plugins don't work in your 64bit software? Why would they. That's like taking spark plugs from a 1966 VW bug and putting them into a 2011 Chrysler 300... they weren't designed to work in 64 bit and any performance that they would give you would be shotty.


However, I have looked in detail at the comments from others who have purchased it. Like many others I attended the supermeet in Vegas (which was a product event, although many seem to think that there was no event). I like some of the features that are there. I also recognize that it's software. Software is not HARDware. Therefore, it can be upgraded, adapted and changed. I used the software today on someone else's unit and I found the organization of the screen to be slightly annoying and that some other features that I prefer were missing.


As a fanboy, I support those of you who love the product, but I'm in agreement with those of you who want and expect more that Apple should give us a more robust solution. This is our forum.


Now, FCP was the only thing selling Mac Pro towers for Apple. Certainly, other software manufacturers made products that would lead one to purchase a MacPro tower, but Apple's most aggressive MacPro offering was FCP. Imagine surfing the internet and running MSWord on a MacPro... overkill. The Pro hardware line was designed to do the heavy lifting and if Apple wants to continue to sell the MacPro (or high end laptops with SSD and tons of memory) they will have to make some major changes. However, the new Holy Trinity is MBP/iPad/iPhone where hardware is concerned. And if this Holy Trinity is Apple's new faith, we're screwed.


Maybe Apple is signaling an exit on the Pro line. If the MacPro tower goes away, then FCPX or FCPX.x will never get developed. If they intend to sell the tower, we'll see the necessary improvements.


Now, as the TV Operations Manager of a small station, I'm beyond tired of my 4 PC edit suites running CS5. I'm upgrading to CS5.5, however, my team faces 30% downtime daily due to crashes. And these aren't some department store run of the mill boxes... I'm talking $12,000 sledgehammers. So I need FCPX to be the answer for my team in the next 12 - 18 months... If they don't make the necessary changes during that time, my window may close on Mac (forever?).


For what it's worth, if FCPX is faster, crashes less and has the ability to improve itself (and can run side by side with FCP7) then for $300, I'm willing to make the plunge.... There. I just did it, I clicked and downloaded it.


For whatever it's worth, we have the power. We are a community that they will have to save. This community leaves Apple and they never sell another tower, lose 50 - 60% of the high MBP sales and they wind up selling .99 songs to 16 year old high school girls until they return the verge of bankruptcy.


Without the creative community (starting with the editor) Windows have the opening it needs to gain traction and deepen it's partnership with Adobe(reference: Flash vs. iOS - FIGHT!).


I am standing by the Apple brand, because I like the hardware and the software. I will continue to run FCP7 where needed and try to create a new workflow for FCPX where I can. But I'm asking all of you who are disgruntled to stand together and put pressure on Steve and his merry little elves to crank out a more robust solution.


Sincerely,


Blindly Loyal (with one eye open)

Jun 22, 2011 6:56 PM in response to mjsjr

Here's what I'm thinking.


Apple is not a stupid company; it needs to weigh the potential costs of continuing to support an ever-expanding industry against the gains of its market share. Or something, I never took economics. In any case, it's hard to argue that Apple would greatly benefit if people produced content that played back on Apple devices as Apple intended, gamma and all. At the same time, Avid, Adobe, and Autodesk are all providing competition at increasingly competitive pricing.


I've been scratching my head ever since Quicktime X came out, with its vastly simplified usability, compared to Quicktime Pro 7. I had heard it had something to do with codec development on 64-bit platforms in general. But I do know that videos that work with Quicktime X can also be streamed via AirPlay to iOS devices; that Apple H.264 / HTML5 / Safari play well together; and that QTKit is apparently doomed to obsolescence.


Apple have been investing their efforts in AV Foundation, which is apparently "optimized to the core!" or somesuch for hardware-accelerated playback of all of Apple's H.264 / ProRes / AAC / supported codecs... it's the foundation of iOS and likely Lion media playback. And, on the other hand, it seems to be a pain in the *** to continue to support R+D for increasingly complex, diverse, and expensive formats, raw or otherwise...


If I were Apple, I'd probably cut my losses, like they did with Shake, and just follow whatever business model generates the most revenue. Consequently, I'd release a neutured version of FCP that I know works with my product and promotes the use of my product, just like I do with everything else in my ideal consumer's ecosystem; and by explicitly limiting the scope of my product's usability to the bounds of that ecosystem, I'm both implicitly hurting other content-delivery workflows, AND I'm limiting the scope of what I have to support...


But I'm not Apple... because I'm not comfortable with the idea of screwing over an entire workforce of FCP editors, software developers, houses of all sizes, freelancers... I know a number of Avid editors who had to buckle down and learn FCP finally, as the economy *****. Now I've gotta learn Avid. And, as one poster said earlier in much more eloquent writing, it ***** to be an FCP editor now. Especially now. ESPECIALLY especially now.


So, yeah. I'm upset, but I'm not surprised.


I would expect Apple to incorporate some kind of XML / OMF workflow in the not-too-distant future if they want to be taken seriously. I wouldn't expect them to support any kind of tape-based delivery workflow, either - it just doesn't jive with their plan for world domination. In either case, FCPX is an ENORMOUS middle finger for a lot of us. I'm finding myself having to turn to Avid now for the exact same reasons why I turned to Apple then. Unless Google releases an editor for WebM or something.

Jun 22, 2011 7:43 PM in response to LukeW

I understand why pro users are upset.


Apple is dropping them.


Apple is using the final cut brand name to appeal to prosumers and video enthusiasts, but for the professionals, final cut is really dead now.


Imagine an entire studio built around final cut. Fcpx doesn't do most of the stuff it needs to. Pros have to wait for the next version or update ... all the time falling behind in an industry that is extremely fast-moving.


Apple cashed in on the final cut brand. plain and simple.


Maybe the updates and next versions will ameliorate these problems. But it's time for pro users to find a company that actually listens to them.

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Clam Down...Apple says missing features coming soon.

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