Perhaps this is related: Apple has changed the polarization of the glass on the front of the iPhones. I just discovered this (for myself anyhow; undoubtedly bloggers figured it out long ago). On my 3GS and 4, if wearing polarized glass-lensed Raybans or such sunglasses, you would see a mildly darkened screen when the phone was in the veritcal orientation, but a very darkened (unusably so) screen in the horizonal orientation. (Interestly, the iPads, both 1 and 2, are polarized in the opposite dirction, wokring w/ sunglasses in the horizontal mode.)
But w/ the iPhone 4S, I note something other than basic polarization at 90 degree increments. It seems to align (thus darken a bit, but actually more of a color distortion that mutes all contrasts?) in a diagonal aspect. Both horizontal and vertical are quite visiable at 90 degrees with sunglasses on (and without).
No, I'm not whining about seeing these in the sun. There are separate threads for that.
Anyhow, perhaps that polarization is what some of us are noting. Yes, I realize it isn't the case we are all complaining about the different shades of whites and contrasts when wearing sunglasses, but perhaps the new polarization (or polarization replacement) is the source of at least a subset of these effects that some of us are sesing? Just a thought.