Dear All, update as promised.
Attended my appointment with the Genius at Milton Keynes branch of Apple. Went through the description of the issues and had to usual discussion on what I had tried. The Genius "Adam" said that he had another person with the same issues and said they felt it may of been a perception problem as the other customer was new to iPhone. As I had a long history of iPhone use he agreed that I would have a better idea of comparable battery life and operational use compared with earlier models.
Adam's solution was a swap out. Now came the dilemma, as my (online purchased) iPhone was under the 2 weeks window for 'no questions asked' return, taking a swap out from the shop would cancel that out. I could if If I wanted I could have left and returned via the online store. I personally took the swap out option, why, well if its a hardware glitch then we should have solved it (too early to report yet), if its a design fault and/or software, once the forums and complaints hit critical mass Apple will sort or provide a solution (Antenna-gate). The disappointment was that no diagnostics were carried out for them to advise me if this was an issue with the software/hardware, or frankly just the 'new' way of working with a smart phone, and in retrospect it was unlikely they would have told me.
Regardless of the two week window it is important to note your 'rights' if you find the phone 'not fit for purpose' then the company is duty bound to return your money, if you find yourselves in and out of Apple needing fixes then you can ask for a full refund and/or any attempt to repair must be reasonable, always quote Sale of Goods Act if you are having resistance.
As always my friends just a share of experience which I will hope others can gain from, its important to note my iPhone is the unlocked version purchased from Apple direct. I do get he impression when one is buying as an upgrade and/or a new contract with a provider this is a somewhat different experience?? In conclusion as always great customer service from Apple quick and fast with the focus and empathy on me the customer.
Have a great week and more power to your batteries!!!
S😎
P.S. if you are looking to take your phone back and gain a replacement - take the advantage of iCloud backup. When you have the new iPhone it is very easy to restore. Ensure though you manage the Apps that it backs up, by default it does all of them! I did the very bare minmum back up and was up and working within a minute of having the new phone. Be advised even the bare minimum back up knows which apps you had installed - which can be easily downloaded later.