BEEZR wrote:
<...> Whether or not it is technically Apple's problem, in reality it's Apple's problem to fix for their users.
I tend to both agree and disagree with you here.
First the disagreement...as I said in my last sentence virtually all camera makers save images the same way Apple does--Apple was not the first, Nikon, Canon, Olympus, etc., all pioneered the use of the rotation field.
If I take a picture in the portrait format (camera rotated 90 deg CCW) with any of my Canon cameras (G12, t3i, 7D) and view the photo with Safari (which has never been updated to honor the rotation flag) the photos are all rotated 90 deg CW--not what one would want at all. Of course, the minute I touch the photo with Photoshop CS5 or Lightroom the image will be rotated by the program to set the rotation value to zero. This is exactly how a third party program should act. As all of my photos that are uploaded to third party sites are ran through either CS5 or LR (or both) the 'problem' never arises for me.
The problem lies with those who use their phone to upload directly to third party sites/apps and this brings us to where we do agree.
Apple has chosen to control the End-to-End experience for it's customers. They should be very much aware of this problem and how badly it impacts users of the iDevices with cameras. They should add the option or at least officially explain why they won't do so. Sure, this is a problem that will eventually go away as the third party apps slowly come into compliance with the EXIF spec, but in the interim Apple is doing a disservice, albeit a minor one, by not addressing the problem.
If you think Apple should provide the option you should let them know your thoughts at http://www.apple.com/feedback/iphone.html
Here is the comment I gave Apple when I provided my feedback:
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I understand fully that the Apple software for the camera in iOS devices is 'proper'. I.e. the EXIF rotation flag is set to allow third party providers to display an image in it's proper orientation irregardless of which side of the iDevice was 'up' when the shutter was tripped. I also know that rotating the image before saving (as was done in versions of iOS prior to about 3.13) increases the image to image time.
However, many third party providers do not currently honor the rotation flag (even Safari, Apple's browser does not honor the flag when displaying images) and therefore images taken with an iDevice held in a rotated manner are shown improperly by said programs.
It would be a big help for many iDevice users if Apple were to provide a setting in the camera that would allow the old method to be chosen, i.e. the image is rotated prior to saving so that the rotation flag can be set to zero.
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