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Record profits for Apple, yet no new MacPro??

I keep "waiting" for the new line of MacPro and nothing, nada, zip?


I have a hard time understanding how Apple can have huge record profits and yet continue to refuse to allocate any significant resources to continuation of the MacPro line???


Same goes with their Pro applications such as Final Cut Pro and Logic Pro (an no FCP X doesn't hack it, just an expensive version of iMovie Pro as far as I'm concerned).


So what's the deal Apple? What sense is there in abandoning your Pro hardware and Pro applications when you have money to burn? If nothing more, it would solidify Apple as something more than a "gadget" company.


I think Apple under estimate just how much it will cost them to not have a "Pro" anything (hardware or software). Influence of Pro hardware/software is far more than looking at simple sales numbers of MacPro and FCP and Logic Pro -- any executive can make incorrect decisions based on those numbers alone ... the smarter executives will see beyond that.


Rob

Posted on Jan 27, 2012 12:57 PM

Reply
67 replies

Jan 29, 2012 3:03 PM in response to Kujako

Well obviously they upgrade all other products every year. But no one said we have to buy it. I like to skip one version and feel strange that the pro line as such a long wait. my 2009 Pro could be upgraded now, however I would never buy the current outdated mac. So what do I do for my business, wait?


beside that the options to upgrade are just weak. 3D animators need better graphic cards. My guys at the shop need more power, and that's unfortunately only available with PC/Linux. Which is said and hence I was adding my comment to this post.


Cheers,
D

Jan 29, 2012 5:27 PM in response to Kujako

If they drop the Mac Pro line, Mac Pro users will not switch to MacMinis, we will switch to Windows or Linux. We will then in all likelihood stop buying ancillary Apple products.


I would be suprised if Apple couldn't figure that out.


Trust me, they CAN figure it out. Imagine that there was no Mac Pro.


Dell's new slogan would be “Twice as fast, as the fastest Mac".


The Mac Pro is the computer of choice for Hollywood movie makers (Apple's most important and pursued market). Further, while the Mac Pro is used primarily by “power users”, these are the people who influence others on what computer to buy.


As an owner of several Mac pros I have personally influenced over 100 people to switch from Windows to Macintosh. These people generally do not purchase a Mac Pro but one of the other desktop computers.


If the Mac Pro were to go, I would go to Windows.



Power: Although the iMac is an extremely powerful machine in its own right, the Mac Pro's performance still kicks the iMac's butt all the way up and down the block. Benchmark performance in Geekbench shows the 12-core 2.93 GHz Mac Pro coming in with an astounding score of 21,789. That's nearly twice the 11,581 score earned by the most powerful iMac, a quad-core 3.4 GHz model.


Benchmarks only tell part of the story, however. A Mac Pro that's been maxed-out on Apple's online store with as much RAM and hard disk capacity as you can shove into it is a Godzilla of a machine:


• Two 2.93 GHz 6-Core Intel Xeon processors (for a total of 12 cores)

• 8 TB of internal storage

• 64 GB of RAM

• Two ATI Radeon HD 5770 with 1 GB of video RAM -- each.


The best you can do with an iMac via Apple's configuration options?


• 3.4GHz Quad-Core Intel Core i7

• 2 TB HDD + 256 GB SSD

• 16 GB RAM

• AMD Radeon HD 6970M with 2 GB of video RAM


The top-end iMac is an incredibly powerful machine by consumer and even professional standards, but a fully-upgraded Mac Pro is practically ostentatious in the amount of raw processing power it can wield. Professional consumers in areas like 3D rendering, video editing, and other extremely processor-intensive applications surely appreciate the much greater power the Mac Pro can afford them.


Customization:

The Mac Pro stomps the iMac in the customization department. Folding down the Mac Pro's side door gives you easy and almost instant access to its innards, and virtually every component is simple to swap out. Hard drives in particular are extraordinarily easy to swap in the Mac Pro.


Contrast that with the iMac, where the RAM is essentially the only user-serviceable component. Swapping out the hard drive on an iMac is a harrowing procedure that requires removing the entire front display -- not something you're going to want to do more than once, if ever. You could argue that the iMac's Thunderbolt capability vastly expands its customization options (and I will, later on), but it still doesn't quite measure up to the amount of customization available to a Mac Pro.

Jan 29, 2012 6:21 PM in response to Ziatron

Well the sad reality in 95% of the work I do, a new iMac out performs the Best MacPro. That work is rending video in FCP 7 in a sequence. Apple's performance comparisons are done with Compressor doing the rendering of video, because Compressor can use more than one core, hence why 12 cores beat 4 cores. But most professionals use compressor <10% of the time...most of our work is done in a sequence, which can only use one core and hence why the iMac kicks a top end MacPro where it counts.


Artificial benchmarks are of little use to a Pro. Sadly the best Mac for video work right now is an iMac because it has received regular updates.

Jan 30, 2012 8:20 AM in response to Ziatron

Ziatron wrote:


Artificial benchmarks are of little use to a Pro. Sadly the best Mac for video work right now is an iMac because it has received regular updates.


I do lots of video work also. I consistently get better performance from my Mac Pro.


You'll need to be a little more specific than that ... like in what application and what task? iMac with FCP 7 sequence renders will complete MUCH sooner than a 12 core MacPro FCP 7 sequence render, atleast 20-25% faster on the iMac. If you talking about FCPX, then I don't know many Pro's using FCPX for anything they are being "paid" to do -- and another example of Apple getting OUT of the Pro market.


As far as "waiting for the next CPU" or "waiting for the next chipset" or "waiting for the next stepping" ... you can play the waiting game indefinitely as new technology is always evolving, and at some point, you have to deliver or not. Technology doesn't "slow" down and Professionals are always wanting current technology because it simply helps them get work done faster. If anything, the MacPro line should be the line of Apple computers that gets the most frequent updates, NOT the other way around.


I honestly don't understand why some of you are "Defending" Apple, it's as if you don't want Apple to continue with Pro level hardware/software ??? Either that, or you just side with Apple regardless ... either way, it's not helping.


But I think I've demonstrated that new hardware is available now, has been available for some time, yet the MacPro doesn't get updated while the iMac does. Clearly Apple have the money and resources, but not the desire to continue with their Pro hardware/software. And like other's have said in this thread, without Pro hardware I have very little interest in anything Apple.

Jan 30, 2012 9:16 AM in response to Rob A.

In my case, I use my Mac Pro to write cross platform and web enabled software (Salesforce for the most part these days). I need a lot of RAM, a RAID-1 and Time Machine. In addition I need a lot of cores as I run several virtual machines at once (using VMWare Fusion right now). I could do all of this on a PC without much issue. I went with the Mac Pro because I like the UNIX under pinnings of OS X and for the computational power, the Mac Pro is very quiet. I could not find a comparable machine from another vendor that didn't make my office sound like a wind tunnel.

Jan 30, 2012 10:45 AM in response to Rob A.

I have rarely if ever been accusted of 'siding' with but I do follow Intel roadmap.


Short term gains rather than a full appreciation.


To me, there has been little in 6 yrs, just a small tweak here and there but no real change but some small speedbumps along the way.


Which is why a 2006 (2005 actually) MacPro1,1 outfitted with a pair of 5355s for $500 + 5770 + SSD and the only thing missing is 64-bit UEFI kernel support and with that support for 48GB and above.


THAT is a sad story.


Not that I don't like 10K score out of a simple i7-920 clocked to 3.2GHz and 12GB along with SSD, and my choice of graphic card, PSU, and case of my choosing/cooling.


But to come out with anything ? what's the rush? Burning a whole with hot $$$ you need to spend before tax day?


Intel Ivy Bridge CPUs may launch in March


SAN FRANCISCO--Intel Corp.’s 22-nm Ivy Bridge CPUs will likely launch in March, ... Xeon E5 processors are all Sandy Bridge-EP, while Xeon E3 is Ivy Bridge, ...


Intel’s Xeon E5 server offerings will also launch later than expected. “The Xeon E5 slipped a quarter, primarily due to platform level validation and lack of competitive pressure,” Kanter said adding, "AMD's Interlagos is somewhat late as well."


Xeon E5 processors are all Sandy Bridge-EP, while Xeon E3 is Ivy Bridge, but only single socket.


"Intel had always hedged the timeline for the E5 series, partially because of the platform changes such as integrated PCI-E 3.0," Kanter concluded.

Jan 30, 2012 1:00 PM in response to The hatter

The rush is simple, $$$ - time is money -- spending a lot of time waiting for something to finish rendering is money wasted -- sure there are ways to distribute what one needs to accomplish, but often the distruption in workflow is more time/money wasted. Professionals care very little about how much they spend so long as they can justify the cost. Even small performance increments can equal huge savings in work time spent.


But following your own logic Apple should NOT be upgrading iMac line either, they should just keep waiting... and waiting... and waiting.


All Apple are accomplishing by delaying the MacPro line updates is moving professionals away to other platforms where they don't have to wait ... which is another reason for declining MacPro sales. I can understand reduced MacPro updates back in 2005 when Apple were not as "cash" rich, but in 2012 where Apple is posting more record profits, there really is NO excuse for them to NOT have more frequent and regular MacPro line updates ... unless of course they are dumping the "Pro" hardware AND software.


Pro hardware/software is what drives the future, it's a companies vision. Apple appear to be blinded and have all their eggs ($$$) in the mobile basket ... this is poor diversification and is risky. A risk Apple financially do NOT need to take. Sadly, it's very Steve Ballmer like in philosophy and look at the mess he made out of Microsoft who can not longer innovate at all, just play "follow the leader". There are two types of companies in this world, those the lead, and those that follow ... remove the Pro software/hardware and you remove innovation, innovation that will move to other platforms.


The mobile iGadget trend is going to peak (they always do) and Apple will have NOTHING to fall back on.


Hatter, I've never seen you NOT side with Apple 😉

Feb 2, 2012 9:52 AM in response to Rob A.

I hope other IT managers read this and comment on their plans, I would like to know how many of us are waiting to buy palates full of MacPros and displays for our video editing, interactive media and art departments. I am.


I have been approved to replace our art department systems as of October 2011. I typically buy the midrange MacPro and 24 inch-ish screen for each of our artists. Since I kept our last fleet of "MacPro" for nearly 6 years, I'm not about to settle for the current one/two year old design. I may spring for the high end MacPro this time around if its performance is a significant jump over a lesser config and its operating system and applications can actually fully use all the cores, memory, etc... We were aware of the rumblings about the Intel processors that were delayed and expected to be the chosen one for the MacPro Q4/2011-Q1/2012 and recently seen some chatter about the chipset needing some fixes. These are matters for Intel, not Apple. Either way, its never going to be as bad as it was with Motorola delays.


You all should not bother debating the death of a MacPro. I'm not impressed by iMacs and their chassis manages heat poorly. Try running 4 HD videos for about 10 minutes and then touch the area where the hard drive is located, but be careful, don't burn yourself. If you have been around a datacenter you know that to keep things alive a long time you keep them cool. Heat is always a guaranteed FAIL.

Feb 2, 2012 10:03 AM in response to Gary Heinonen

Look at it this way, lets say Apple had released a new Mac Pro with a slightly faster CPU at this last Mac World expo. Then next month Intel releases the new CPUs. All the people complaining about the lack of new Mac Pros would then be complaining that Apple didn't wait for the new CPUs and that they "wasted" their money on now obsolete hardware.


If the new CPUs are released and we still dont see any new Mac Pros, then we can start to complain. Till then, its kind of a wasted effort.

Feb 2, 2012 11:23 AM in response to Kujako

Kujako wrote:


Look at it this way, lets say Apple had released a new Mac Pro with a slightly faster CPU at this last Mac World expo. Then next month Intel releases the new CPUs. All the people complaining about the lack of new Mac Pros would then be complaining that Apple didn't wait for the new CPUs and that they "wasted" their money on now obsolete hardware.


If the new CPUs are released and we still dont see any new Mac Pros, then we can start to complain. Till then, its kind of a wasted effort.


And why can't Apple produce a new MacPro as hardware (CPU, chipsets, etc.) is released?? Every other computer manufacturer in the world does and they have considerably less financial resources than Apple. Your argument makes no sense and is making an INVALID assumption that Apple can't release new hardware as it becomes available.


The fact that Apple have NOT made available the latest Intel CPU 3.4Ghz Xeon variant in their "current" (old) MacPro line is a good example of how uncommitted Apple are to the MacPro line ... it most likely doesn't even need a EFI update to work, and if it did, it would be a VERY minor change ... not talking rocket science here, really basic simple stuff, something I KNOW Apple could afford to do with minimal effort. But they didn't and no it's not a heat issue or power consumption issue with existing MacPro case and PSU, it can handle a 3.4Ghz CPU easily.


In fact, many high end computer manufacturers often release their computers/hardware with the latest CPUs/chipsets before they are even available thru standard resellers. And Apple actually did this many years ago with an Intel CPU ONLY available for Apple at the time ... but not now.


So yes, it does indeed appear Apple are NOT in the Pro business any more -- they've decide to place ALL THEIR EGGS in the iGadget Mobile basket -- some companies just never learn from history of failures. I'm sure Apple executives "think" this is a smart move ... and it'll be "ok" short term, but long term it'll really start to hurt Apple and they'll never understand why they flat lined.


Rob

Record profits for Apple, yet no new MacPro??

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