i think if we all look at this objectively and not emotionally we will see that steve jobs in fact carried out his promise to take fcp to a "new" level and in my estimation he has kept that promise while he was yet alive. unlike a lot im not a steve jobs worshipper but i give credit where credit is due.
avid owned the nle market owning 86% of prime time television and hollywood movies at the turn of the century and even through 2002. however, apple kept chipping away and chipping away at a newer product that was less linear editing based (remember avid came from linear edit originally) and as universities, indy producers, and then television found how the "it works" syndrome of a computer AND software being built by and ordered to work by the same company, they slowly but surely began the migration FROM avid (again using avid as the illustration since at the time they had 86% of the market)
seeing that emotion fan boy seeming connection cut thru the EOL of fcp7 is like saying that it isn't of value anymore and even though the way they did it (a lot like the way avid would have done for sure) it felt they cut that emotiona cord. however, the big difference here is that they offered the NEW product for not even half the price of the old product but in fact about the equivilent of an UPGRADE. that's right when i heard the keynote and the price was announced i went ... WHAT? that's unheard of from apple. but it was real. AND the upgrade to muticam was FREE. if avid had done that it would be final cut pro 10.5 and it would have cost 299 after having just paid any upgrade. heck looking back i should hate avid because migrating from media composer 3.0 to 4.0 to 4.5 to 5.0 and now they totally reworked it to the new and bestest of all 6.0 i would have added to my already $5,000 of initial offering and upgrades while (mind you) losing boris, script sync, and sorrensen, all the while during the pricey upgrades.
now has totally removed
no the way i see it, apple has done us all a great service. sure im upset that i had just finally learned fcs3 (about 20% prob) in the last year and that i had paid 1100 for fcs2 and 300 for the upgrade, BUT that isn't even 20% of my avid losses AND now i can get the best of the best of the best for the price of an avid upgrade. NOW THAT is spicy to me.
btw, apple leasing just called, im getting the macbook pro 2.5 maxed mem and a thunderbolt display with fw 800 external 4gb raid pack, magic mouse, and keyboard . . then . . i'll keep my fcs3 and will download fcpx now that it ingests fcp7 projects, has multicam, and two other great adds that i can't remember :-)
thanks to all for the great inspiration, interjection, and help in seeming my way through dvd authoring whilst assisting in machine definition.
