isd503 wrote:
Steve Jobs would never have allowed this kind of interaction with customers.
And you know this for a fact? Did you personally know Steve? Know exactly what he would have said? Because I'm pretty sure when this was being implemented he was still alive, and was making the decisions about how it should work.
The way Content Management works With Apple ID's is not how Apple wants it, its how the Media companies and rights owners that supply the content you wish to move want it.
They want to avoid Piracy as much as possible. Being allowed to merge ID's opens a hole slew of piracy possibilities the Media companies simply cannot accept.
There is no reason at all you ever need to create a new Apple ID at all, unless you want to have a central Family ID to share content. But the content will still belong to that ID.
For all other uses, apple id's can follow the user, if the user bothers to do a couple of simple things. Not create Apple Id's willy nilly, and keep the email address used for the Apple Id up to date. That's All.
Adding iCloud should not have affected your Apple ID. In fact people with @me.com, and @mac.com addresses were directly migrated by Apple to iCloud.