Is anybody else getting a yellowish hue on their new iPad?

I think its about time that the next iOS Version incorporates a white balance slider, so that everyone can dial in his personal preference when a uniform tint is viewable.

Its really a personal perception how one sees white depending on personal taste and ambient lighting.

I have compared mine against the display devices in the store and the results were mixed. Mine is also on the warmer side. The display devices were like : 2 with red tint, 2 were on the colder "neutral" side and 1 with green tint. I could have checked more tables but it was obvious that there are certainly visible differences.

What I also noticed was that mine had a slightly lower brightness at max level compared to the display devices. Yes everthing max and auto brighness off and yes those were new Ipads and not iPad2´s.

However I fired up a test chart on my hardware calibrated screen with D65 setting and surprisingly my iPad showed nearly the same color rendering. So I´ll keep it now and be ok with the slightly lower brightness. Who knows what I will get when I start exchanging.

Hi, I'm in Singapore and just received my online order today. I'm sad to say my new iPad came out of the box with a unbalanced warm hue towards the top right corner of the screen in portrait mode. The bottom's nice and cool colored. I'm fine if it were warm throughout, but half of the screen? Turning it up to maximum brightness doesn't help either. Gonna call Apple to arrange for an exchange tomorrow. This is my 3rd iPad (have both original and iPad 2), and it's the first to disappoint me! Is this the post Steve era of quality to expect from Apple?

Hi there, I am in Germany, Wiesbaden. I am writing this on my sixth iPad 3! The first one I bought at MediaMarkt, it came with the yellowish tint. The colors were not just warm. I used it for about a week and finally brought it back. The second showed the same problem and I went back to shop the same day. The third I unpacked in the shop: In comparison to the showroom iPads it also had the yellowish tint allover the display. So I left it in the shop and made my way to the closest Apple Store which fortunately is just 20 km from my place. The 64GB 4G was sold out and I decided for the 32GB 4G, unpacked it and switched it on under the eyes of the staff: Yellowish and completely different to the displays of the showroom models. The staff handed me another one which was slightly better but not perfect. I kept it hoping that the tint would vanish after a while. Back home I realized that the tint was not allover the display but in the upper third in portrait mode. I gave it a chance for four days and brought it back to Apple yesterday. The gave me another one and this one finally showed a nice balanced display. It was very different to the displays before, you could recognize even without comparing it to the showroom models. So at the end I am happy with it, but to me it became obvious that there is a severe quality problem at this stage. My advice to all of you: Return your devices without hesitating - as long as you don't get what you payed for!

So far I've been dealing with Best Buy and Target, for the most part. I like their 45 day return policy much better than I like the Apple Store's 14 days. What the heck is up with that? If I could get 30 days out of them, then that might be better.

I've had five, all with screen issues. From yellow screens to dead pixels to uneven screen tint over good sized portions of the screen to backlight bleeding on the left side to backlight leaking on the right side. Every one of them except this last one has had more than one of the above listed issues. The thing is, all of these stores eventually get sick of taking back returns. Best Buy has been known to ban people from returning items for 90 days if a customer has too many returns. The other problem with returning is that while I see the issues, the people taking them back don't spend enough time to see them. Plus store lighting tends to hide all but the most glaring issues. So I have had to argue to exchange lately.

After the last one, I decided that if there was anything wrong with the screen, I'd just return it and wait for a while before getting another one. I am just amazed that I have had five in a row that have had screen issues. I mean what are the chances?

I totally agree, what are the chances, right? I think we're uncovering what really happened. In a manufacturing environment, a lot of times you do not get to see issues like these until you scale up to a large production capacity (to support the launch of millions of ipads). Apple probably scaled up and started receiving large quantities of the displays and knew there was a problem. I'm sure they had a decision to make a.) delay the launch of the new ipad and go back to the drawing board on quality and consistency of the retina display, or b.) go with the original launch plan and deal with the very small percentage of people (all of us on this forum complaining) and deal with the complaints. I'm sure they did focus group testing to determine how big of an issue it was, and found that 98 and some odd percent of people don't ever notice it, and are just so happy to be owning a new ipad. And, they decided to go with it, which is why most of us can go and return multiple times and see all kinds of isues as discussed here. I returned my first and tomorrow is day 15 of my second. It still has a definite yellow hue, but I'm getting used to it. Still on the fence of whether or not to return again. My problem is I have an iphone 4, which is known to have a definite blue hue, which I've gotten used to having it for almost 2 years. I have no doubt that most people, not owning an iphone 4 prior, would prefer the yellower ipad 3.

This certainly sounds plausible. Even if your quality is all over the place, you can't just back out of a major release of a widely anticipated product. And you can't scrap a bunch of parts that cost a lot of money to produce, unless you're presented with absolutely no choice. Sometimes you have to go forward with a plan and accept that there will be some people that are unhappy with the experience. Who knows how many flawed iPads are really out there. People on this forum seem to like to compare the number of displeased people on the forum with the total number sold, and say that the number of people unhappy with the experience is very tiny. The vast majority of people who buy Apple products have no idea that this forum exists. There's just no way to know how many are truly satisfied based on this forum. And Apple isn't going to give out those numbers. As for me, I am returning my sixth and final one to Target tonight. This one is nice and white, except for the left side. That's greyish and darker. It's most obvious when reading Kindle or browsing/emailing with the thing in portrait mode. If I do everything in landscape orientation, it's not noticable. In fact I thought that I'd found a good one, until I went to read a book last night. Then the flaw in it became obvious. I have been purposefully avoiding comparing them to my original iPad until after I've found something wrong. After all, they are not the same screen, and aren't meant to look the same. The one thing that amazes me is that though the screen resolution of the new iPad is twice that of the original iPad, my original iPad has a great screen. I can't find a flaw in it. It is easier to read an eBook or browse the internet on an iPad with a lower resolution that does not have a greyish stripe running down the left side than it is to use the new one.

After six, it is obvious that I am wasting my time and energy on this. I've spent almost a month buying and returning iPads. I used to open up a box from Apple with anticipation and excitement. Now it's become something else entirely. I hate being the person who returns products to the store. I always feel like a complete jerk. And by the time this exercise in futility is done, I will have returned six.

I'm still not sure what I will do. My original iPad is still fully functional, but I made the mistake of updating it to iOS5, and now it is slow and crash prone. Maybe I'll pick up a 16GB iPad2 to hold me over until the next major release of an iPad. I love my wife's iPad2. I wish that I could get a 32 GB one. I'm sure that I can get used to looking at a lower res screen again. Or, maybe I'll just wait a few months, hope that they work out whatever issues they're having, and give it another try.

As of this morning MacMall.com still has some iPad2's available. You. Might want to check. I'm gona try another 3 tomorrow if it's still no better screen and wifi wise I think I'll just keep my 2 and, like you, wait for the next major release of the iPad next year (or an announced fix of the current ones).

You might get lucky. My last two were week 13, which means that they were made in the first week of this month. No issues at all with yellow screen. But one had greyish in the top 1/4 of the screen, and this last one had a darkish grey stripe down the left side. The one before that was made in week 7. The screen was yellowish, and I really could have lived with it. But again, part of the top was not uniform. This time on the right side, instead of the left. But please do keep us updated. While I can imagine that they might come up with a software fix for the WiFi, I doubt that there would be a software fix for screen uniformity issues.

For me, it just seems like what you can and can't live with. I'm sure that there are many that wouldn't even notice. I showed my wife and while she said that she could see it, she said that it wouldn't matter to her. Of course she didn't spend an hour trying to read an eBook on it. It might have made more of a difference if she did. All I really want is screen uniformity. I had it on my original iPad. My wife has it on an iPad 2. I should be able to get it on a new one too.

APPLE NEEDS TO RESPOND AND ADDRESS CONCERNS OVER SUBSTANTIAL INCONSISTENCIES OF THEIR 64GB RETINA iPad DISPLAYS.

I am not just having issues with 64GB iPads. If that were the case, I'd have gladly gone to 32GB. My first two were 32GB black. One with a badly uneven screen and one with a dead pixel. I don't think that they use different screens for 64GB vs. 32GB.

After 4 iPads, I think I finally got a WHITE one. At first it appeared better, but seemed a little yellow. I then performed the 24+ hour burn-in (full brightness) and Today, WOW it's now whiter than my wife's iPad2.

It is very blue-white. Now I am thinking... since I have been using the yellow (dirty white) iPad for two weeks, is this one Too white? (iPad wi-fi 64GB)

What did you do for the 24 hour burn in exactly?

Burn-in:

1 - Turned brighness to high (all the way to the right)

2 - Set auto-lock to NEVER

3 - Plugged in the charger

4 - Started up an app (used the photo booth, because I thought it would work the iPad harder than just sitting there)

Is there any concern that this will damage the screen at all? Seems a bit extreme for a brand new screen. Also, any chance of burn in being on the same image for that long?

You don't happen to have a Before and After screenshot do you? How about the same screenshot side by side with the iPad 2?? So we can see if we like the degree of whiteness you have. Did you do the burn- in for 24 hours ?