The Answer... Lower your brightness.
Although...
I still think that the iPad should not need the brightness turned down, to prevent overheating issues. Apple should have tested these new iPads, to be used at full power & brightness, and prevent these heating problems. My iPad 2 was always at 100% brightness, and loved it that way. Never had heating issues. Yes, this has a bigger battery, new chip, and graphical improvments, etc...
Apple should have picked up these temperatures in testing, and should have gave it a, No Go. And, should have tweaked & troubleshooted the device more, figuring that people will complain if too hot. Not sure if Apple just wanted to rush the new iPad out, or possibly after testing, FoxCon (or, whoever makes these iPads) made a small mistake that caused millions to overheat from max brightness.
Has anyone tryed to turn your brightness down, yet still have the overheating issues?