When will iTunes match work with movies or tv shows not purchased from iTunes.

I think you can use an app for that.

I use Air Video to watch all my movies that are stored on my computer. I simply use my iphone or ipad and stream it to my appleTV.

There's another app that seems to say you can watch all the content on your idevice as well, but I've never tried it. Air Playit

I have a huge collection of DVD's, that I purchased, so why wouldn't I be allowed to make a digital copy of any DVD so I can stream it?

Apple better try something.

I think Apple will offer something like this in the next few years. Part of their big push into the entertainment zone. It will take a while to work out the deals with the content creators, who would actually benefit from allowing Apple to allow updating media for a fee like vudu.

I would jump at the chance to upgrade my 400 movies for a fee to full HD content. Easy money for content providers. I won't rebuy what I already own, but they could get my money for some upgrades. And I could get the extra content of the disc using iTunes extras I can download if I need them.

For one thing I wouldn't have to store my movie collection on a Raid server and upgrade my hard drives every 5 or so years. I wouldn't have to tangle with dust and swapping drives. I wouldn't have to be running power up each month. I wouldn't need crashplan to backup my stash either.

I wouldn't have to worry about re-ripping my content again either when something goes wrong with a copy which does happen now and again. Why? Gradual bit loss off my content wouldn't be a concern any more since the mint copy is stored in the cloud and keeping that mint copy is up to Apple.

Whenever they can do what iTunes match can for movies... they will have tapped another revenue stream. I just hope it is soon. It will mean peace of mind for most people with larger media collections.

The problem I had when Vudu started their newest push was that after I spent my money and got 25 of my disks converted. Learned that most of what they do is not Mac or iOS compatable. I had ordered their HDX format, but you end up with copies that are worse than 720p content for Mac.

That was not suited to me at all since I wanted a way to stream to Apple TV.

They said I could use a Roku or a Vudu enabled TV for HDX; neither of which I have or want to buy.

As odd as it sounds, Vudu seemed oddly more locked down than iTunes movies.

And some of the movie copies were not true Anamorphic. They just looked bad to me. Especially when I have some special edition or criterion type DVD content. It is bad when you buy HD content and because of your equipment you get to run only suboptimal versions.

Alternatively, Apple *could* integrate with UltraViolet such that I would see all of my purchased/owned movies regardless of which cloud it is stored in. While I love the notion of an iTunes Match concept (where for $1-2 I convert disk to digital), unless / until / even if that happens... customers will have movies from multiple providers. If Apple wants the ATV to truely be the center of the home's entertainment world... they need to provide a seemless look-and-feel. THAT would encourage me to buy more from Apple. Until then, although UltraViolet is not as good a quality... it does a better job of providing how people want to use content.

One other comment that although a little off-topic is very much related: The idea of ONE ACCOUNT 'owning' all of the content worked great when iTunes first started, but is no longer viable. My FAMILY has content and everyone needs to be able to access it. Apple despearately needs to overcome this limitation.

I won't really bother with Ultraviolet since I can't get movies that are even SD quality for play on my mac or appleTV or ipad.

I wouldn't say Ultraviolet does a better job of providing how people want to use content since I can't get HDX with the hardware I have. Like itunes and apple. Ultraviolet tightly regulates how you use your content. I think they require internet access to get to your content in general. Not sure if even downloaded stuff will play without verification. This is not the case I believe with iTunes purchased movies. I can play movies I download without being linked to the internet.

Vudu told me I would need to invest in a new Vudu ready TV or get a Roku.

Nice idea, but I should be able to use the Vudu app on my Mac and get better than SD.

Since they won't do that for mac's I am in a bit of a bind as far as Ultraviolet digital copies are concerned.

Why do they cripple Apple devices copies? Why not have the full HDX working on Apple devices?

That is how they lost my business. I purchased a lot of movies, but had to cancel the deal since I didn't get what I was paying for. If they had the quality they promised, then I would have gradually replaced all 400 of my DVD's. Now they get nothing.

RE: second off topic comment by Jim R...

I think that Apple could do themselves a service of having groups of family accounts that are controlled with one master account. That way everyones content could purchased separately on an individual basis, but managed ultimately by the master account. The master account could manage privileges, funding options, access options of each account. The master would own the content, but other users could add to master content.

The master could determine how the content is distributed and would have priviledge to access all of it or distribute all of it to devices of any sub accounts.

Likely Apple has thought of this or is working to such a system. I imagine licensing is a giant sticking point.