s4lex wrote:
I'm sorry, but this advices makes absolutely no sense. Technology is already complicated and buggy enough, so let's just insert another bunch of flakey middle men (Twitter, Facebook, Google+, Social Yahoos, Apple's Notification Center, etc) -- that should fix everything right?!? NOT!!! Anyone hear about the Twitter Fail Whale, or Facebook's endless privacy debacles (and falling stock price)? If I had a popular blog or web-based business, there is NO WAY that's who I'd want to solely depend on versus having my own RSS feed that I have 100% control over. If your customers are dumping their RSS feeds for social network channels, boy I feel sorry for them. They're terrible business owners if they can't think through that faulty advice.
The web is most successful as a form of disintermediation folks. If you don't get that, you don't have any business advising people on their web strategy. I'm not saying you shouldn't take advantage of existing social networks to get the word out about your blog, products or services -- but I wouldn't dump an RSS mechanism that you can control for social networks that are generally highly inefficient and designed for the benefits of the social network owner (big data analytics, viral growth factors, etc) and not the folks posting to them. Anyone here familiar with the term "Ponzi Scheme"? That's what most social networks rely on, although they prefer a related technical term: "The Network Effect". Do you want your web site's communication/marketing/branding strategy to be dependent on a ponzi scheme versus a Really Simple Syndication (RSS duh) technology that has been in place for over a decade and has never failed once!?! Gosh!
What a load of crap! Disintermediation? We're dependent on Search Engines! How are you going to find anything to subscribe to without asking Google or Microsoft? There's a reason Google, Facebook, etc are the top sites, because disintermediation is the last thing on 99% of CUSTOMERS minds. Most customers want an intermediary, they want someone to look up to or "follow" and then they in turn eventually break free and lead others. If you're just a non-profit or a some other site with an alternate revenue source, RSS may indeed be wonderful for you, but if you rely on page views, RSS is a double edged sword.
I'm pretty sure Google is utter dog s*** as well, I think they suck at everything they do and they're LIARS. They're one of the worst companies out there! Don't tell me you want to get sucked into Google's happy world of handing over your phone number to every app they offer. Don't tell me you actually believe Android is open source when Google has sued developers for actually believing it was open source.
Why should I as a content owner help Google via RSS? Why should I want to add value to Google or any other RSS application provider? Those are your "intermediaries" but you think they're "ok". Google is f*** EVIL! Why do you think they have an RSS reader?
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