Big words for small people...
I like to quote Jonathan Ive, Apple company’s goal: “at Apple is not to make money.” That may sound a bit odd, but it’s the very truth. In 1992 when Apple almost had to file for bankruptcy, the main goal was to improve their products. Steve Job’s wasn’t thinking about cash, he knew they needed to improve their products to grab the attention of consumers.
“You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation.”
“His observation was that the products weren’t good enough and his resolve was we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.”
I really hope people think, and don't just repeats pretty nice word. I am an apple fun but not stupid. there are limits how much can be take. this is outrages to hostage some of your really; loyal customer because they bought their Mac one or two years ago!!!! Why???
Why don't we read history, why don't you see what happened to windows. If people lose their trust, they will drop you, like they drop Windows. And doesn't matter how much mony you have, it doesn't matter what you do after to make it up, just like Nokia or blackberry or other how got blinded with money...
