Hide purchased apps in the app store (iOS 6)

Thats exactly what I tried to do, based on that same support article. Nowhere in my itunes account does it say "show hidden apps" I also followed the support article for the mobile device and ran into the same problem (it all sounds so simple except the link isn't there)

Within iTunes, iTunes Store, AppStore, click on Manage Account (all the way down at the end of the page).

Right after your Apple ID, the second section named "iTunes in the Cloud" will both state the number of hidden items and provide a link to your hidden Music, Apps and Book items. Each item sports an "Unihide" button...