APPLE: THE FIX FOR THIS SCUFFGATE PROBLEM IS SUPREMELY EASY:
Just stop dyeing the aluminum during anodization on the black models. Today. That's it, that's all. Done.
You'll have a black and natural aluminum look that doesn't show minor damage. This look is already present on iPads and is much liked by consumers.
There is NOTHING wrong with a black and natural aluminum combination. Natural aluminum wears, but gracefully - note that you're not hearing the same level of complaints about the white models.
Omit the dyeing process - just call a stop to it at the plants today - and start shipping natural aluminum phones with black pigmented glass that customers won't hate.
Do it now. Thank me later.
EDITED: realized that yes, all aluminum on these models is and must be anodized; I meant stop adding black dye.